Making BIG Shifts Podcast
Marketing Agency Onboarding: How to Run a Kickoff That Makes Your Life Easier
Most marketing agency onboarding is chaos. Use this kickoff brief and checklist to align priorities, set guardrails, and get real ROI from your agency.
Frictionless Customer Experiences: How KinetQ Turns Scheduling Chaos into Seamless Service (with Nuri Otus)
Discover how KinetQ founder Nuri Otus is using AI to create frictionless customer experiences for appointment-based businesses, from auto dealerships to healthcare, by unifying text, email, voice, and web into one seamless journey.
AI Strategy for Founders: How to Stop Reacting and Start Anticipating (with Daniel Burrus)
If you’re a founder, your biggest AI risk isn’t overestimating it—it’s thinking too small. In this episode recap with futurist Daniel Burrus, we break down a practical AI strategy for founders: how to think anticipatorily, pick your first high-impact use…
How to Create a Working Lead Magnet in 1 Day
Learn how to create and launch a working lead magnet funnel in a single day - from the ebook and design to landing page, tracking, and a 5 email nurture sequence.
From Success to Significance: Goal Setting, Focus, and Coaching (with Gary Wilbers)
https://open.spotify.com/episode/5vbrSGlwdAGZ5EXSOdjhnT?si=r48rSABkSJC2MCmUwp9FCw Guest Bio Gary Wilbers is a bestselling author, business coach, and speaker who spent over two decades building and scaling a 15-store wireless business before making a strategic exit. Today, he coaches entrepreneurs and leaders on high performance, goal…
Patient Experience in Healthcare: Operations & Team Culture (with Andrew Lovewell)
Columbia Orthopedic Group CEO Andrew Lovewell shares how he uses data, culture, and patient-first thinking to drive 4.9+ star reviews, build high-performing teams, and create a truly integrated orthopedic experience—from urgent care and digital education tools to a new interventional…
How to Build a Local News Franchise: Hyperlocal Media, Community Growth & TAPinto (with Michael Shapiro)
In this episode of Making Big Shifts, TAPinto founder and CEO Michael Shapiro shares how a personal crisis led him to rebuild local journalism, why franchising became the breakthrough model, and what every entrepreneur needs to know about persistence, community,…
Go-to-Market Efficiency Explained: Propensity Models, Magic Number & RevOps Strategy (with Kunal Mehta)
In this episode of Making Big Shifts, GTM and RevOps leader Kunal Mehta breaks down how world-class companies use propensity models, rigorous follow-up, and data-driven playbooks to dramatically increase sales efficiency—and why most teams leak growth simply from lack of…
How to Write a Bestselling Book: Publishing Strategy, Personal Branding & Marketing (with Robert Allen)
In this episode of Making Big Shifts, New York Times bestselling author Robert Allen reveals how to turn your story into a best-selling book—and your book into a business. Learn the marketing secrets, mindset shifts, and AI tools that can…
AI Strategy for Business: From Meta Operations to Building StratEngine AI (with Eric Levine)
In this episode of Making Big Shifts, Eric Levine shares how walking away from a dream job at Meta led him to build StratEngine AI—an innovative strategy automation platform—and how redefining success helped him build a life that finally felt…